Snap News – The Week of 1/29/17


This week, 01/29/17  to 02/04/17, Snap Inc. announced a whole bunch of partnerships, plus their Initial Public Offering (IPO). Let’s dive right in!

Snap Inc. files for it’s IPO
Snap Inc. filed paperwork on 2/2/17 to raise $3 billion in its IPO (initial public offering), Click here to view it. When it goes public sometime in March, Snap Inc. will only sell non-voting shares. Purchasing stock sounds interesting, will you be purchasing stock in Snap Inc.? Be sure to look for the ticker symbol “SNAP”on the New York Stock Exchange the near future.

Snapchat launching its ad platform 2.0
Snapchat is launching its ad platform 2.0 allowing agencies and brands to license its API to do their own buying. It is their first self-serve ad tool, very similar to Facbook. My opinion here is that this will evolve and become exactly what we do today with Google and Facebook, I for one am looking forward to this.

Create a Snapcode that links to a website
Snapchat updated their app this week allowing users to create a Snapcode that links to a web site. Update today to try this new feature. I gave my review of this new feature here. I think its an interesting idea, with huge potential for brands and marketers.

Now lets talk about the latest partners added to Snap Inc.

mParticle official Snapchat Partner
mParticle will enable brands to easily integrate their customer data in order to deliver a variety of more relevant Snap Ads on Snapchat. For example, you may be trying to inform a customer that there is a sale on her favorite pair of sneakers – you can set a rule that if she engages with your message on Snapchat, you will be able to send her an email, and remove her from targeting lists on other channels.

Kochava official Snapchat Partner

Kochava provides marketers with end-to-end targeting and measurement capabilities. “Kochava being named a Snapchat Partner bolsters the momentum of our audience extension tools, like the Kochava Collective, which may now be leveraged on Snapchat to accurately target engaged users including the 18- to 34-year-olds who utilize their platform daily. With each passing day, our diverse suite of tools, including the industry’s only real-time Traffic Verifier, provide marketers the reach, insight and configurability to drive the most intentional messaging, allowing brands to engage with their most valuable users.” – Jason Hicks, Kochava VP of Marketing and Client Services

Kenshoo official Snapchat Partner

Kenshoo is the global leader in agile marketing and now have the ability to incorporate Snap Ads as part of their marketing programs. Marketers will now be able to test and implement Snap Ads as part of their cross-publisher marketing programs.

Snapchat partners with IPG-owned ad agency R/GA
R/GA gives early-stage and later-stage start-ups an opportunity to help build their businesses. This opportunity if selected will give these Start Ups access to Snap Inc., R/GA, and the IPG teams. What does this mean for Snap Inc.? This partnership will give Snap Inc. an opportunity to see the new types of technologies that could improve mobile advertising. In turn, allowing them to discover and implement ad generating opportunities that will increase its revenues in the future.

UnknownSnapchat Partners Page
I’ve notice that Snapchat has a page dedicated to all their new partners with a description for each and a link to email them directly. Snapchat Partners connect advertisers with the Snapchat community in creative new ways. From pre-campaign strategy to creative execution, they make advertising on Snapchat a snap! Click here to learn more.


Well, that’s it for this week’s Snap News!

If you’re not connected with me on Snapchat yet, send me a request. My username is ShaunAyala, —  Snapchat you soon!

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