Due the current world situation, I bet a lot of you might be watching a ton of news just like I have. The truth is, many of us are being forced to adapt video technology into our business at a faster rate than we would have prior to this happening. If you have been toying with the idea for a while now, or slowly learning how to do it, I’m sure right now it all feels overwhelming and intimidating. Hopefully the Top 5 Tips I’ll share with you today, I learned / realized by simply watching CNN news may help take some of the edge off and allow you to feel a little more confident and empowered to hit that LIVE button. 

  1. Don’t Overthink Production
  2. Create a Designated Spot to Record 
  3. Have an Agenda
  4. Show Your Topic
  5. Embrace Who You Are

1. Don’t Overthink Production

I appreciate the fact that that no matter what’s happening or where people are in the world, CNN is able to broadcasts from a studio, at home, or anywhere there is a video camera via cell phone or computer connection. A lot of the times we stress on “perfection”, pushing ourselves to have the perfect back drop, the perfect camera, microphone lavaliere, lighting equipment etc. but CNN proves to us, this is simple not needed all the time. CNN is showing us, as long as there is a story to be told, they will document it LIVE as it happens to share it with the world. Because sharing the information with the public is really that much more important. I feel this is mindset we need to get use to moving forward as well. 

Don’t be afraid of utilizing the tools you already have, whether its a canon camera or your cell phone, find any place in your home or office and just go live. 

2. Create a Designated Spot to Record

What I’ve learned is that having a designated spot to record, some place that’s set up all the time makes it a whole lot easier to go live and speak to your audience about information and news in real time as it’s happening and trending. All you have to worry about is having your talking points, probably making your self presentable and then hitting the LIVE button. If you have to add “setting up your video spot” to that mix, something you can very easily loose interest and momentum in what you were initially excited to talk about. 

Create an area with your camera, computer and or cell phone stand that enables you to think fast and be nimble. 

3. Have an Agenda

When CNN goes live, its seems 99% of the time the reporters and news anchors don’t miss a beat, they are in tune with whats happening and know how to lead the topic and carry the conversation. Yes, they are getting a ton of help by teleprompters and directors etc… but you can be just as good at that too. 

Have a plan, a simple plan that keeps you going from beginning to end of your stream. Story board this, or write it down as a list. I use something similar to the following:

– Introduction

– Why we are going LIVE

– Topic(s)

– Recap

– Closing 

Once you have your list, study it, go over it, allow your mind to open up and practice going live with your listed points to see how well it flows. It will allow you time to make some tweaks or add other valuable points if you need to BEFORE you go live. Don’t you hate when you’ve finished a conversation and you think “Gosh I wish I would have said this instead!” ? Yeah, doing this will help you avoid a lot of that internal dialogue. After many time of practicing and going live, this will become easier.

Personal tip: One thing I try to add in on my list, is to make time in between points to pay attention to who’s watching my LIVE and give them a quick shout out and thank them for tuning in. 

4. Show Your Topic

One of my favorite things about watching CNN news, is seeing the ticker/scrolling news from all over the world at the bottom of the screen, but you’ll also notice in the main white bar the Topic being discussed is displayed prominently so you always know what’s being talked about if you just happened to join in the middle of a broadcast. You’ll want to do this for your viewers as well. Think about the importance of this, when you’re going live because people are coming in and out of stream and your goal is to keep them engaged with your conversation.

Side note: I recently learned that you can reference a power point deck on screen while going live as you are presenting.This is an advanced feature that requires a 3rd party software, and its absolutely not needed, but I found it to be a great addition to your lives. You can do this using applications like OBS, Ecamm Live, Be.Live and more.

5. Embrace Who You Are

Truth be told, Going LIVE has multiple levels of feeling uncomfortable. It can be intimidating and liberating all at the same time. But speaking from personal experience, the more you do it, the more comfortable you will become. It’s really okay to mess up on camera, it actually makes us more relatable. Don’t be afraid to share who you are, don’t be afraid to share your thoughts and your opinions, your insight and or your experience. We are not perfect and no one really expects you to be perfect. All you need is the courage to be yourself, and to share your knowledge. Being yourself is your largest differentiator no matter what industry you are in. Embrace it and know there is no one quite like you. 

And that’s it …

I hope these 5 tips encourage and empower you to go LIVE without all the worry of perfection. The more I watch the news, the more I realize its not the look of the production but the quality of the information being relayed to me that I appreciate most. So take it from a large company like CNN, its the content and the conversation that matters and if you have something to say or share, hit that button and go live! 

If you have any questions, thoughts or would like to learn more, i’m your resource so don’t hesitate to reach out to me. Find me on all social channels @ShaunAyala

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