000: Why is Snapchat Horrible, but so good!?

Welcome to my Snapchat Training Guide.

If you are a marketer or a small business whose target audience is between 14-30 year olds, this is  the app you need to be on! Like Yesterday!  It seems everyone is jumping on the snap chat bandwagon even tho its still in the pure beginning stages ; there are no advertisements –  just good old fashion story telling! Brands Like Mashable, TacoBell, PacificSales and Personal Brands like GaryVee, MimiGstyle, Shonduras, JeromeJarre and others are making this app fun to be apart of!

Before we start learning about Snapchat, I want to share my thoughts about the first time I opened  the app. If you were curious before and downloaded the app, like me, when you opened it, YOU WERE CONFUSSED! Am I right?! The first thing I wanted to know was, HOW do I get fans and followers other than the people on my contact list? WHERE is the newsfeed? WHAT is the newsfeed? WHERE do I advertise and promote my business? HOW do I advertise and promote my business? HOW do I reach people?  Honestly, after a few failed, and frustrated tries…I walked away from it thinking it just wasn’t the app for me. Then I started to notice that people started talking about it more and I thought, okay…it really can’t be that hard to understand. I began to see the incredible potential of snapchat.  I’ve spent the last month religiously using the app and I LOVE IT! It did take some time to figure, but once I got it – using it became addicting! There is definitely a rhythm to using the app and I bunch of hidden features, but once you’re hooked – you’re hooked!  It’s certainly different from the average social media platforms that we’re use to. Gary Vee said it the best when he described Snapchat:

Snapchat is the closest thing to the way we communicate as human beings one on one.

What does he mean by this? Okay, for example a phone conversation we had with a friend or family member, becomes only a memory after it’s over (unless it was recorded) right?. Snapchat is similar – snapchat is a conversation that disappears and can only be documented if screen captured in the moment! If executed correctly, you will have successfully captured the attention of your viewers while keeping them 100% engaged with you.  If having 100% of your viewers attention and engagement sounds appealing then this is the app for you! Lets get started!

Add me as a friend on Snapchat, Username: ShaunAyala (If you do not know how to do that, I’ll show you how to do that after you’ve read the Basics of Snapchat) You can begin the Training HERE or by going to www.shaunayala.com/snapchat

Here are some examples of how I tell my story on Snapchat. The app is so versatile that there are many different ways you could tell your story. Personally, I love drawing, it makes it fun for me…so I draw. I have seen others do 10 second videos, and some just write humorous captions, the fun is finding what works for you! (Clearly, I’m an 80’s baby! haha)

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